About us

Design is how it works.

We’re a rag-tag group of international misfits united by one belief: that design tools could be much better than they are.

Things we bring up at dinner parties

  • Vector calculations
  • Sub-pixel rendering
  • The intricacies of text layers
  • Bézier handles
  • Kerning
  • Easing curves
  • Hover states
  • Flex vs. Grid

Everything is design

This is especially true for our medium. From the sign-in button, to the amount of time the server needs to respond. It’s all part of a designed experience – conscious or not.

Product design has a problem – it’s really hard to design the whole experience; visuals and interactions together. The way it should be done.

You wouldn’t design a dope poster, then let the printer choose the colors, would you?
But this is what we’re seeing when products are designed visually, then handed over to developers, leaving interactions up to their discretion.

Accidental design

Two overlapping circles, visual and interactive, with Moio where they meet Visual Interactive Moio

We’ve seen solutions that are great at visual design and process, but lack the interactive depth. We’ve also seen interactive tools that are very shallow when it comes to visual tools.

We believe that building great products for a medium that is both visual and interactive requires a tool that gives you the freedom to do both at the same time seamlessly.

So we’re building it.

We’re creating a tool that removes the barrier between design and function, giving designers control over the full user experience. It’s time to make “design is how it works” a reality for all designers, not just the coding unicorns.